The Reach the Beach Relay draws people from all over the country to come together for two days, focused on having a great time running," said Daniel Green, integrated marketing associate for New Balance. "It is a unique event in that it engages both novice and veteran runners alike in an experience that is physically challenging and socially rewarding. As a brand founded on running we are thrilled to have the opportunity to bring such a positive experience to even more runners two times a year with the new Reach the Beach Relay Series."
In addition to adding another Reach The Beach event to its sponsorship calendar, New Balance has enhanced its presence at the upcoming fall 2010 Reach the Beach Relay event to include more corporate participants and additional activation efforts. The company will send a total of 7 teams to participate in the race, including 3 teams of New Balance corporate associates, 1 team of New Balance Boston track club members, and 1 International team from Germany, composed of NB Germany associates, retailers, and media. The final two teams are composed of key New Balance running specialty retail partners including Fleet Feet, Naperville Running Company, Start Line, The Running Place, Running Zone, and Performance Running Outfitters. Each New Balance van will be adorned with corporate branding and offer race participants a unique way to engage with the brand.
For the 2010 fall race New Balance will host an expanded "New Balance Tent Village" at Bear Brook State Park, offer a robust assortment of official RTB race merchandise, and have a booth at the race start and finish showcasing their Fall 2010 gear."
The relationship between the Reach the Beach Relay organization and New Balance has been a strong collaboration born of mutual passion for the running community and a shared desire to create an exceptional race experience for participants," said Rich Mazzola, Reach the Beach co-race director and founder. "We are thrilled to partner with them for the new Reach the Beach Relay Series and be able to reach even more runners with their innovative products."
RUNNERDUDE/NEW BALANCE CONTEST
Win a Free Pair of the New Balance 759!
In honor of the new Reach the Beach Relay Series and New Balance's sponsorship of the series, RunnerDude and New Balance are giving you, the readers, a chance to win a free pair of New Balance 759s, the top shoe New Balance is recommending for the race! To check out a RunnerDude review of the New Balance 759, [click here].
To enter, simply email RunnerDude at firstname.lastname@example.org. Be sure to put NB759 in the subject line and put your full name in the body copy of the email. The deadline to enter is September 30th. The winner will be posted on the blog on October 1st.
Each email entry will be assigned a number in the order that it's received. The True Random Number Generator will be used to determine the winner.
If you've run the New Hampshire Reach the Beach Rely before, I'd love to hear from you!