The SeaWheeze aims to celebrate the beauty of lululemon’s hometown of Vancouver and bring communities together while combining three things the yoga-inspired athletic apparel company is passionate about: Yoga. Run. Party.
The customized half-marathon training program will encourage runners to develop a regular yoga practice and in true lululemon fashion the event itself will include festivities throughout the weekend. A website dedicated to the event has been launched at SeaWheeze.com, featuring online registration and inspiring content to help participants meet their training goals.
“This is going to be one of the raddest races Vancouver has ever seen,” said Eric Petersen, Director of Brand Innovation at lululemon athletica. “We want to host a party and a race that will excite the run community like never before. The place to be on Saturday, August 11th is Vancouver, BC running the SeaWheeze.”
Lululemon is committed to supporting the Vancouver community through the SeaWheeze. Registration fees will cover less than half the cost of the event, and lululemon will sponsor the rest. The organization has also committed to $25,000 in grant funding for charitable organizations at their 2012 Ambassador Summit. Additionally, as a thank you to the city for hosting the event, $15,000 will be donated to the downtown YMCA in support of programs geared toward promoting healthy living and helping people live a life they love.
More known for their yoga apparel, I came to know lululemon when a running buddy of mine was sporting a pair of their running shorts. He raved about the fit and feel. So, I had to check out the company. I discovered that lululemon did in fact have running apparel for men and women. I've tested several of their products and I have to say they are best in class. From the feel of the fabric, to the thoughtful design and construction (including premium lightweight technical fabric, pocket storage and flat stitching), these clothes are awesome to run in.
One extra bonus for the SeaWheeze participants is that if they sign up by May 1st, 2012, they'll receive a "special package." Included in the package will be a piece of lululemon technical gear (hint: running shorts for the women and a running shirt for the men!) along with some other surprises. Remember that you'll only receive the garment early if you sign up by May 1st. Your SeaWheeze package will be shipped to the address provided at registration. (You'll still need to pick up your timing chip at the race expo.) If you sign up after May 1st, 2012, you will be able to pick up your entire package at the run expo on Friday, August 10th.
Another "extra" that participants will get is training support. This training "TackleBox" will have all the tools you need to get prepped and ready to go for August 11. In order to follow the TackleBox training program, you'll already need to be in decent shape. Not Usain-Bolt-personal-best-Ironman shape...but you will at least need to be able to comfortably run for about 45-50 minutes.
The TackleBox training program will begin on May 11th. Lululemon knows how you like to plan your workouts in advance, so they'll be releasing the program online on April 27th so you can put together a plan. In the meantime check out their GSGR (Get Sweaty Get Ready) pre-training training program. (Click on the chart to go to the website for a larger image.)
You'll notice that the plan includes yoga. An integral part of a balance half-marathon training program involves practicing yoga for recovery, strength and stretching. Lululemon's run ambassadors report lower levels of injury and improved energy when regularly incorporating yoga into their training routines.
Lululemon has built this half-marathon route to be a challenging, fun and beautiful love letter to Vancouver. The course is dynamic and varied; from the Douglas firs and ocean views in Stanley Park to the jet-set seawall of modern False Creek, the route is engineered to showcase the beauty and vibrancy of Vancouver. The elevations and course will keep you on your toes with hills to test your resilience and plenty of flat and downhill terrain to bring out your inner speed demon.
Stay tuned for more information regarding the race!