New partnership will extend the reach of
“America’s Toughest Road Marathon”
Organizers of the
Blue
Ridge Marathon,
America’s Toughest
Road Marathon, today announced that Roanoke-based Foot Levelers has signed
on as the new title sponsor for the event.
The race, with more elevation change than any other
on-road marathon in the United States, will be known as the
Foot Levelers Blue Ridge Marathon
through at least 2015.
“We are looking forward to our new partnership with Foot
Levelers,” said marathon chair Pete Eshelman.
“Foot Levelers already has great connections in the running world by
virtue of its products. We expect to be
able to use those connections to take the message of the Roanoke event farther
than we have in the past.”
"We are so
excited to be the title sponsor of America's Toughest Road Marathon," said
Kent Greenawalt, CEO of Foot Levelers. "Foot Levelers has a lot of
activities planned to create awareness about the race nationally and focus on
the runners' overall health. Runners know the importance of taking care
of their bodies from the ground up and we plan to motivate and help all
participants perform at their maximum ability as they run over the Blue Ridge
mountains."
 |
Bill Rodgers will speak at the
pre-race pasta dinner! |
Foot Levelers, a major
sponsor of the 2012 event, bringing in running great Bill Rodgers to speak at
the pre-race pasta dinner and at the race start, will work with the marathon
committee to enhance the reach of advertising in national and regional running
publications and trade publications, as well as online and social media
outlets. The company’s in-house graphic
design team will also help create materials for trade shows and other events. They are also working with the committee to
develop a number of other unique marketing initiaves.
“Foot Levelers makes a
product that improves people’s total body wellness by supporting their
feet. They have specific orthotics for
runners and other active people – and they are based in Roanoke,” Eshelman said.
“This is a perfect fit.”
About the Foot
Levelers Blue Ridge Marathon: The Foot Levelers Blue Ridge Marathon was
created by a group of runners and outdoor enthusiasts who share equal
enthusiasm for the Roanoke Valley of Virginia.
A portion of the event takes place on the Blue Ridge Parkway and
proceeds from the marathon benefit the non-profit Friends of the Blue Ridge
Parkway. To learn more, please visit www.blueridgemarathon.com.
About Foot Levelers: Foot Levelers specializes in products that are designed to
improve the quality of life. From individually designed Stabilizing
Orthotics, to customized footwear and support pillows—Foot Levelers wants
people to live a pain free and healthy life. By stabilizing and balancing
the feet, Foot Levelers’ orthotics enhance the body’s performance and efficiency,
reduce pain, and contributes to total body wellness.
Free Marathon Entry Drawing!
Exciting News! RunnerDude's Blog was chosen as an Official Blue Ridge Marathon Blogger! As a part of this special honor, RunnerDude's Blog will be giving away one free entry for the Blue Ridge Marathon!
To enter, simply send an email to runnerdudeblog@yahoo.com, by November 3rd, 2012. Be sure to put Blue Ridge Marathon in the subject line of the email and put your full name in the body of the email. Each email will be assigned a number in the order that it's received. Then the True Random Number Generator will be used to select the winning email.
The winner of the free entry will be posted on the blog on November 4th, 2012.
BRM 2013 from Mark Zhu on Vimeo.
Recently I posted on one the most beautiful and challenging of the spring marathons—The Blue Ridge Marathon in Roanoke, Virginia. The breathtaking course begins and ends in downtown Roanoke. In between, runners enter the Blue Ridge Parkway, where they'll make three significant climbs and descents.
If you're not registered and currently in training for one of the many upcoming fall marathons, then it's probably too late. But, if you're starting to ponder running a spring 2010 marathon, you may want to consider the Blue Ridge Marathon On The Parkway in Roanoke, VA (April 24, 2010). If you're looking for a challenging course, this is the race for you. The course begins and ends in downtown Roanoke. In between, runners will enter the Blue Ridge Parkway, where they'll make three significant climbs and descents. 
The course begins easy enough with about a mile of rolling hills before it begins the 2-mile climb up Mill Mountain where at the top the race enters the Blue Ridge Parkway. It is here where runners will encounter several lengthy and challenging hills over the next 2-3 miles. Then comes the most challenging (and most beautiful) part of the run—climbing Roanoke Mountain.
Proceeds from the Blue Ridge Marathon will benefit the FRIENDS of the Blue Ridge Parkway. FRIENDS is a non-profit, volunteer organization that is dedicated to preserving and protecting the Blue Ridge Parkway, a national treasure. FRIENDS programs focus on preservation, protection and education.
